Kennedy Krieger Institute Partners with Groupon Grassroots for Fundraising Initiative

September 3, 2012
Life Through Motion campaign to provide wellness center memberships to individuals with disabilities

Baltimore, Md.  Kennedy Krieger Institute and Group Grassroots (http://grassroots.groupon.com), the philanthropic arm of Groupon, announce the launch of a local campaign to raise funds to support patients who cannot afford wellness center memberships. 

September 3, 2012 (Baltimore, Md.) – Kennedy Krieger Institute and Group Grassroots (http://grassroots.groupon.com), the philanthropic arm of Groupon, announce the launch of a local campaign to raise funds to support patients who cannot afford wellness center memberships. 
The Life Through Motion campaign will be available on the Baltimore Groupon Grassroots page beginning on Monday, September 3 and running through Sunday, September 9. Utilizing Groupon Grassroots’ collective action model, Groupon subscribers can pledge support for the Life Through Motion initiative in increments of $10, with each $120 providing one individual with a 3-month membership that offers access to special adaptive equipment that makes exercise possible despite his/her disability. 
Most people can simply walk into a gym, pay a fee, and begin using the equipment. For individuals with disabilities, exercise is not that simple. They require special adaptive equipment and personnel trained to accommodate their individual needs. The wellness center in Kennedy Krieger’s International Center for Spinal Cord Injury aims to remove these barriers to exercise. 
“We are excited to employ the collective action model of Groupon Grassroots to raise funds to support our patients,” said Dr. John McDonald, Director of the International Center for Spinal Cord Injury at Kennedy Krieger Institute. “As one of the local organizations in Baltimore to be featured on Groupon Grassroots, we look forward to creating new awareness of the importance of exercise for those with disabilities.”

The Life Through Motion campaign will be available on the Baltimore Groupon Grassroots page beginning on Monday, September 3 and running through Sunday, September 9. Utilizing Groupon Grassroots’ collective action model, Groupon subscribers can pledge support for the Life Through Motion initiative in increments of $10, with each $120 providing one individual with a 3-month membership that offers access to special adaptive equipment that makes exercise possible despite his/her disability. 

Most people can simply walk into a gym, pay a fee, and begin using the equipment. For individuals with disabilities, exercise is not that simple. They require special adaptive equipment and personnel trained to accommodate their individual needs. The wellness center in Kennedy Krieger’s International Center for Spinal Cord Injury aims to remove these barriers to exercise. 

“We are excited to employ the collective action model of Groupon Grassroots to raise funds to support our patients,” said Dr. John McDonald, Director of the International Center for Spinal Cord Injury at Kennedy Krieger Institute. “As one of the local organizations in Baltimore to be featured on Groupon Grassroots, we look forward to creating new awareness of the importance of exercise for those with disabilities.” 

One hundred percent of the Groupon Grassroots campaign proceeds will be used to fund wellness center memberships for Kennedy Krieger patients.  

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About the International Center for Spinal Cord Injury at Kennedy Krieger Institute
The International Center for Spinal Cord Injury at the Kennedy Krieger Institute is the first center of its kind dedicated to restoration recovery of chronic spinal cord injury and paralysis, with a special focus on children. The interdisciplinary team at ICSCI is committed to the philosophy that with the right combination of therapies, recovery is always possible-even many months or years after an injury. The center's therapy programs follow techniques that have shown great promise in helping individuals with chronic spinal cord injuries recover sensation, movement and independence, as well as achieve improved health and quality of life. For more information on ICSCI, visit www.spinalcordrecovery.org.

About Groupon Grassroots
Groupon Grassroots, launched in July 2010 in Chicago, features local campaigns in more than 65 markets nationwide, enabling Groupon followers to do good, have fun, and make a real impact in their communities. Groupon Grassroots uses collective action to gather support for worthwhile causes and produce tangible results for local organizations. To learn more about Groupon Grassroots and how to become a featured organization, visit http://grassroots.groupon.com. To subscribe to Groupon, visit http://www.groupon.com

Press Contacts:

Kennedy Krieger Institute
Elise Welker
443-923-7330
media@kennedykrieger.org

Groupon
Erin Yeager
312-999-3434
eyeager@groupon.com