Couples' notions about preconception health: implications for framing social marketing plans.

TitleCouples' notions about preconception health: implications for framing social marketing plans.
Publication TypeJournal Article
Year of Publication2013
AuthorsLewis MA, Mitchell EW, Levis DM, Isenberg K, Kish-Doto J
JournalAmerican journal of health promotion : AJHP
Volume27
Issue3 Suppl
PaginationS20-7
Date Published2013 Jan-Feb
Abstract

To understand couples' notions of preconception health (PCH) and to inform the development of social marketing plans focused on PCH. APPROACH/DESIGN: We used a social marketing perspective to understand how couples considered PCH as a product, its potential price, how it should be promoted, and in what type of places it should be promoted. These variables are typically referred to as the four social marketing P's.

DOI10.1039/c3cc44249g
Alternate JournalAm J Health Promot