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Couples' notions about preconception health: implications for framing social marketing plans.
|Title||Couples' notions about preconception health: implications for framing social marketing plans.|
|Publication Type||Journal Article|
|Year of Publication||2013|
|Authors||Lewis MA, Mitchell EW, Levis DM, Isenberg K, Kish-Doto J|
|Journal||American journal of health promotion : AJHP|
|Date Published||2013 Jan-Feb|
To understand couples' notions of preconception health (PCH) and to inform the development of social marketing plans focused on PCH. APPROACH/DESIGN: We used a social marketing perspective to understand how couples considered PCH as a product, its potential price, how it should be promoted, and in what type of places it should be promoted. These variables are typically referred to as the four social marketing P's.
|Alternate Journal||Am J Health Promot|