Accessibility Guidelines

Optimizing digital designs for accessibility helps ensure that our information is available to a wide and inclusive audience. These color and text guidelines indicate the color usage and minimum text size required to meet accessibility standards.

Primary colors

The guideline to the right shows examples of text and color specifications that pass digital accessibility requirements and those that fail. Refer to this guideline to determine the minimum size and text color requirements when placing text on Kennedy Krieger’s primary colors, Powerful Purple and Fearless Green.

Accessible Guidelines for Primary Colors

Secondary colors

Accessible Guidelines for Secondary Colors

Tints and shades

Tints and shades can be used to expand the brand color palette and to add contrast between colors and as accent colors. They should always be used in conjunction with their base color from the Kennedy Krieger color palette. They should never appear alone without the base color. Tints are created by adding white to a base color, while shades are created by adding black to a base color. Tints and shades with required text size for accessibility are shown to the right.

Accessible Guidelines for Tints and Shades

Neutral colors

Accessible Guidelines for Neutral Colors

Accessibility patterns

To help with accessibility, these patterns can be used to help further distinguish colors, charts and other graphic elements. These patterns are not meant to be used as design elements.

Accessible Guidelines for Patterns